Products & Tech

Elior Ruscetta – Product based photography is a core part of my practice, primarily developed within studio environments where controlled lighting is used to define form, material and function.

The work is produced for clients across advertising, e-commerce and commercial design, including product launches, catalogue production and prototype visualisation.

Projects often range from small consumer objects to more complex technical products, all requiring a precise balance between clarity, structure and visual impact.

Alongside traditional studio workflows, there is an increasing integration of digital and AI-assisted processes to enhance flexibility and expand production possibilities for commercial clients.